This project involved the brand re-design for Angela Paul Photography, a photography business renowned for capturing real moments with a touch of elegance.

Angela's style is characterised by high-quality images that reflect both luxury and authenticity, utilising a non-intrusive approach to capture genuine emotions. Angela wanted to keep the branding fairly minimal but with subtle hints to reference her style and target audience. A full logo suite, custom typeface, brand pattern, brand illustrations and assets were created inline with Angela’s vision.