Having worked in the hospitality industry myself, I had a lot of fun with this project! Matt Ebdon is a freelance chef specialising in fine dining. Matt is passionate about using local ingredients to create exceptional dining experiences, and this was reflected in the branding with over 80 bespoke illustrations.

Matt desired branding that was elegant yet understated, with subtle nods to his refined style. A full logo suite, brand pattern, brand illustrations, assets, and detailed PDF service booklets were created to establish Matt's presence as a freelance chef not only within the area but the industry as a whole.