This project involved the brand re-design for Karl Olson Coaching, a life coaching business aimed at breaking away from the stereotypes often associated with the industry. Moving away from the typically feminine and pastel color schemes, the new branding utilises bold shades and a neon green to make life coaching appealing to men and corporatebusinesses. The key aspect of this project was the comprehensive social media redesign, ensuring Karl's dynamic and empowering coaching approach was consistently reflected across all platforms. The project included the creation of a full logo suite, brand pattern, brand illustrations, and assets, all designed to establish a striking and modern brand identity that stands out and resonates with a broader audience.