Pacific is a swimwear brand designed to make all women feel sexy in their swimwear. I designed a complete branding for Pacific including primary and submark logos, packaging and promotional materials. 

The logo was inspired by the waves in the Ocean and the curves in women's bodies. It's natural to have curves and shapes in your body, this was something Pacific wanted to incorporate in their branding subtly. The curves in the letter C are taken directly from an image of a wave and it’s an important aspect of the brand throughout. The waved circle of the submark logo has been incorporated into the clothing tag to indicate the size of the piece.